Accepting one project · July 2026

Get the first version right.
I build founders' products end to end.
One senior operator, one client at a time.

One project a month, start to finish. You work directly with me, the person who scopes it, designs it, and ships it, so nothing gets lost and you always know where it stands.

Built for
Webjet·Petbarn·Before You Buy·NSW Police Force·Superloop

When it's a brand-new bet, getting it wrong is the expensive part. Offshore teams and cheap freelancers come in under budget and leave you debugging the difference.

Juggling specialists or briefing a rotating cast eats the time you don't have, and the moment it gets hard, you're the one holding it together.

What you actually need is one senior person who thinks about your product like you do, then builds it so it holds.

The offer

One project. One month.

Bring an idea, designs, or a prototype, and I take it from there to a deployed product, owned end to end by one senior person, with clear communication the whole way.

01 · Strategy

Understand the bet.

Your business, your users, and what success looks like, defined before a line of code gets written.

02 · Design

Interfaces with conviction.

UX and UI from scratch. Screens that make sense immediately and hold up under scrutiny.

03 · Build

Production-ready software.

Full-stack engineering. Web, mobile, or both. Scalable, deployed to your accounts, and yours.

Why this works

Why one person now ships like a team.

For something new, the bottleneck was never talent, it was coordination. Every hand and handoff between your idea and the build is somewhere it gets lost or slowed.

AI changed the math. Pointed by fifteen years of judgment, one operator now delivers the output of a whole team, more iterations, faster validation, a more finished product in the same month. Experience decides what to build; AI lets me build it at ten times the pace, without the coordination cost that used to make a team the only way to move fast.

In practice it works like a team that never loses the thread. Meet the crew I direct, each one an AI agent sharp at a single craft, all pointed by one mind and accountable to you.

UX
Jean-Paul

Figures out what your users actually need before anyone touches a screen.

UI
Jeanne

Sweats every pixel until the interface feels inevitable.

Branding
Colette

Shapes the look and the voice so it feels like a brand, not a prototype.

Frontend
Jean-Jacques

Turns the design into something fast and flawless in the browser.

Backend
Jean-Claude

Builds the engine room: solid, secure, ready to scale.

QA
Brigitte

Breaks it every way your users might, before they ever can.

DevOps
Denise

Ships it and keeps it running, without the drama.

A full team's depth and rigour, with one person's coherence. No handoffs, no politics, no coordination tax.

I've shipped mobile and web apps at every scale, so I know where they break, and I build so they don't. Senior judgment on every decision, one person accountable, and you always know exactly where things stand. I heard it, I designed it, I built it.

Selected work

Work I've led.

If you live in Australia, you've probably used something I've built without realising it, from Petbarn and Webjet to James Hardie, Superloop and Lasoo. Over fifteen years of it, most through Rocket Lab, the app and web agency I founded.

Webjet
Travel · 16 years

Sixteen years growing, maintaining, and rebuilding Webjet from the ground up.

A front-end platform trusted by millions of Australian travellers, across every stage of its evolution.

Petbarn
Retail · First app

Petbarn's first-ever mobile app, designed and built from the ground up.

A brand-new product for one of Australia's largest pet retailers, now in the hands of millions of customers.

Before You Buy
Proptech · Full rebuild

A complete rebuild in 2018, owned end to end, from strategy to launch.

Now a leading Australian proptech; the rebuild is what let them scale exponentially.

NSW Police Force
Government · Frontline app

A brand-new app built from scratch for frontline NSW police officers.

In daily use in the field, where getting it right helps save lives.

Superloop
Telecommunications · First app

Superloop's first-ever app, designed and built from the ground up.

A brand-new product for one of Australia's fast-growing telcos.

The process

How it works.

01
Apply

Fill out a short form. Tell me what you're building and why now. I read every one personally.

02
We talk

If it looks like a fit, we get on a call. Thirty minutes. No pitch, no deck. Just a conversation.

03
Scope & kick off

We agree on what gets built. Clear, written, no surprises.

04
I build it

Weekly updates, async access, and a shipped product at the end of the month.

About

Who I am.

I'm Julien Lamy. For over fifteen years I've been building mobile and web apps at every scale, from funded startups finding product-market fit to enterprise platforms trusted by Webjet, NSW Police Force, and Superloop.

In 2014 I founded Rocket Lab, a Sydney web and mobile agency. We've shipped hundreds of products. I've been the person making the calls on strategy, design, and architecture across all of it.

I'm also co-founder and CTO of WeView, building and scaling a product of my own, so I'm in the same trenches you are. It's why I only take on one outside project at a time.

This is the other thing I do, personally. Rocket Lab is for teams, scale, and the long haul. This is for the founder who needs one senior person to get the first version right. Different need, different door.

Julien Lamy
Sydney
FAQ

Common questions.

How is this different from an agency or a freelancer?

You work directly with one senior person who owns the whole thing, strategy, design and engineering, instead of briefing a team and managing handoffs, or directing a freelancer who needs it. Nothing gets lost in translation, and one person is accountable for the result.

Can one person really handle strategy, design and engineering?

For a focused, brand-new build, yes, and it's an advantage. I've spent over fifteen years doing exactly this across mobile and web apps at every scale. One mind across all three keeps the strategy, the interface and the code coherent, with no decisions diluted in translation. And modern AI tooling, pointed by that experience, is what lets one person now deliver at a whole team's pace, directing specialised agents across branding, UX, UI, frontend, backend, QA, and DevOps.

Can AI agents really build my product properly?

Yes, when an experienced person directs them. The agents move fast and cover every craft, but I make the calls, review every output, and own the result. Fifteen years of shipping at scale is what keeps AI speed from costing you quality. You get a team's velocity with a senior operator's standards.

What kinds of projects is this for?

New products and first versions that have to be right: an MVP for a funded startup, a rebuild that needs to scale, or a founder's idea that needs to become a real, shipped product. If it's a brand-new bet you can't afford to get wrong, it's a fit.

What if I already have designs, concepts, or a prototype?

Bring whatever you have: a rough idea, a brief, Figma designs, a prototype, or a half-built product that stalled. I pick up from wherever you are and take it through to shipped. If what you have is solid we run with it; if it needs a sharper direction first, I will tell you straight.

Who is this not for?

Probably not the right fit if you want hourly billing, a team-augmentation deal, or someone to follow a 200-page spec without pushback. It's also not the move if your project genuinely needs a multi-person team running for months on end. That is exactly what Rocket Lab is for.

Will any of it be outsourced or sent offshore?

No. I do the work. There's no offshore team, no juniors learning on your budget, and no one you've never met touching your product. You get me, start to finish.

Who owns the code, the accounts, and the IP?

You do, from day one. Everything ships on your accounts: your repo on GitHub, your hosting on Vercel or AWS, your Stripe, your domain. The code, designs, and intellectual property are yours, with no lock-in and no platforms I control. AI agents help me build, but they are tools I direct; what ships is your code, on your stack. If you ever need to take it in-house or bring someone else in, nothing depends on me staying involved.

What happens after the month?

It is set up so nothing depends on me. You walk away with a shipped product on your accounts, your repo, and a clean handover so any developer can take it from there. If you want me to stay on for a follow-up month, a launch sprint, or ongoing tweaks, that is possible (one client at a time still applies), but it is never built in. The default is: shipped, yours, and not stuck with me.

How does this relate to Rocket Lab?

Rocket Lab is the Sydney web and mobile agency I founded in 2014. It has a team, runs ongoing partnerships, and handles larger or longer engagements. julienlamy.com is what I do personally, alongside the agency: I take on one founder's product a month and build it end to end, on my own. If you need a team or an ongoing partner, that is Rocket Lab. If you need one senior person to get the first version right, that is here.

What does it cost, and how long does it take?

One project per month, start to finish, with my direct, undivided attention while it runs. It's a serious investment built for founders who can't afford for this one to miss, not the cheapest option on the table. Tell me what you're building in the application and I'll be straight with you about fit and scope.

Apply

Ready to build something?

I take one project per month. If you have something that needs to be built properly, tell me about it. If it's a fit, I'll be in touch within 48 hours.

Not ready yet? Follow on LinkedIn ↗